Resources Library by ANA

Measuring the value of respondent engagement

Whilst anecdotal evidence exists, Engage and GMI's research will provide a rigorous basis for determining how best to tackle the issue of respondent engagement.How can we better engage with online respondents? What is the value of that engagement for...

Catalogue: Panel Research 2008

Authors: Deborah Sleep, Jon Puleston

Companies: Engage Research, GMI (Global Market Insite)

October 24, 2008

Can online panels be truly global?

In the era of online data collection, online panels and especially panel portals are becoming the way how marketing research is marketing itself among people across the globe. The need for good design, usability and localization is challenging...

Catalogue: Congress 2008: Frontiers

Author: Alexander V. Shashkin

Company: Online Market Intelligence (OMI)

September 26, 2008

The quest for on-line quality research

Australia has been one of the countries at the forefront of the development of on-line research, and the industry estimates that at 30% of quantitative research, on-line is the dominant research methodology.The Australian industry has recognised the...

Catalogue: Asia Pacific 2008

Author: Travyn Rhall

Company: KANTAR TNS Malaysia

April 9, 2008

Duplication and multisource panel recruitment

This paper sheds a first light on the question whether or not the recruitment type of access panel members as well as duplication (i.e. respondents belonging to multiple panels) really makes a difference in terms of the quality of the research data...

Catalogue: Panel Research 2007

Authors: Sam Berteloot, Kristof De Wulf

October 28, 2007

Improving panel sampling

Contemporary sampling methods, such as quota sampling and propensity score sampling are lacking in efficiency and validity.This paper introduces response inclination sampling, which combines propensity sampling with a correction for personal response...

Catalogue: Panel Research 2007

Authors: Robert van Ossenbruggen, Clasine van der Wal, Martin Muller, Gerty J. L. M. Lensvelt-Mulders, Marianne Hubregtse

Company: Motivaction International B.V.

October 28, 2007

Do rotten apples spoil the whole barrel?

This paper will examine the nature and probable causes of inattentive or fraudulent respondent behaviour. As researchers, we are constantly aware of the kinds of errors and biases that threaten the reliability and validity of our studies at every...

Catalogue: Panel Research 2007

Authors: Liesbeth Nekkers, Robert van Ossenbruggen, Lex van Meurs

Company: GfK

October 28, 2007

Six degrees of online quality

The discourse of this paper is that we can only achieve good quality (and therefore good business) through critique by taking a step back, looking at history and understanding why research and the web exist in the first place. We have to stop just...

Catalogue: Panel Research 2007

Authors: Mark Walton, Jon Briggs

Company: KANTAR TNS Malaysia

October 28, 2007

A tale of two questionnaires

For almost its entire existence the spotlight of quality has fallen on the online access panel operator. Online panel companies have both driven the quality agenda and the research on research necessary to truly understand the online panelist, their...

Catalogue: Panel Research 2007

Authors: Pete Cape, Linda Piekarski, Jackie Lorch

Company: Research Now SSI

October 28, 2007

Maximizing respondent engagement

This presentation outlines the results of a quantitative study using a split sample design to demonstrate increased respondent engagement and better data quality from Fusion surveys (online surveys incorporating rich media techniques) versus Flat...

Catalogue: Congress 2007: Excellence

Authors: Monique Morden, Jennifer Reid, Angus Reid

Company: Vision Critical

September 19, 2007